Geofencing Marketing - Market your Business in an Innovative Way
Jan 16, 2020
These days, there’s a lot of talk about the powers of geofencing in the field of innovative marketing. According to market watchers, mobile marketing strategies have reached altogether new levels with geofencing. So, what is this category of marketing that’s being lapped up by digital advertisers and marketers? Here, you’ll get to know more about how companies are using the potential of geofencing marketing to advertise to their potential customers, specifically those found in a certain geographic radius.
Geofencing Marketing – An Overview of Technologies in Use
Geofencing creates a virtual circle around specific business locations through a mix of the latest technologies. These include:
Global Positioning System refers to a well-constructed network of satellites that are moving in their respective orbits around the earth. GPS triangulates the location of any individual accurately and to an impressive degree.
Geofencing marketing banks on the Bluetooth technology that comprises of tiny computer chips. These chips utilize radio waves of different frequencies to link up to each other.
This technology uses the location services present in smartphones to send alerts to specific applications when a location is approached or left by any user. A Bluetooth signal is used for passing signals when the user comes proximate to the beacon. For instance, a signal can be sent off when the checkout counter is approached in a retail store.
Increasing Popularity of Geofencing Marketing
The popularity and reach of geofencing marketing have increased drastically with the use of mobile devices and smartphones. It’s important to note that geofencing marketing has been around for several years now. However, the popularity of this marketing technique has attained new dimensions currently with business owners relying on mobile apps for marketing their products, practices, and services.
As a valuable and contemporary marketing tool, geofencing provides plentiful possibilities for smartphone and mobile users. Be it home security systems or interactive shopping lists, openers for garage doors or limited-time offers for preferred restaurants, there’s no dearth of areas in which geofencing marketing is making its presence felt. And that’s not all. SO, what is geofencing marketing and how is it used in modern times? Geofencing advertising strategies are being put to use for making suggestions about new eateries that customers may have never been to before. For digital marketers, geofencing lays immense focus on mobile advertisements and push notifications that are capable of being linked to business locations.
Geofencing Marketing – the Future Lies Here
Undoubtedly, location-based and hyper-targeted marketing happens to be the future of digital marketing. With the many benefits of this type of marketing coming to the fore, more digital advertisers and marketing agencies are jumping on to the bandwagon. The advantages of geofencing strategies are being leveraged by digital marketers using technology proactively.
Geofencing for Marketing and its Benefits
Online marketing has become the biggest beneficiary of geofencing marketing tools. Online marketers are taking their advertising efforts to localized levels with the aid of geofencing strategies. The benefits of geofencing marketing are enumerated in the paras below.
1. Increase in local sales
The main aim of SEO and digital marketers revolves around getting their clients’ business in local searches. Getting high ranks on local searches through local optimization techniques is invaluable for businesses investing in SEO and digital marketing strategies. Given this scenario, if you have been looking for fruitful ways of making it big in local circles then geofencing is the right way to go. Apart from improving upon your local performance metrics, geofencing marketing will help you target customers locally and in specific geographic areas.
As geofencing is a location-based system, promotions can be sent to prospective customers via push notifications in specific areas. Another benefit of investments in geofencing advertising is that you can opt for different promotions every day. You may also plan limited-time offers to enhance the sales figures attributed to your local customers.
Evolve with Tools and Analytics for Metric Analysis
Measuring local sales is not as easy to measure as it seems to the eye. How can you decipher what brings a particular customer to your store? It can be difficult to survey every person walking into your store to link their intent to your online marketing efforts. Fortunately, this is possible with the help of geofencing promotions. The reason being that several metrics of geofencing marketing can be quantified, controlled, measured, and analyzed with a view of measuring the efficacy of your sales. Geofencing tools of marketing provide accurate metrics for measuring sales, the time spent by customers in your shop, the frequency of their visit, and so forth. Such data and information are invaluable and add to the depth of digital marketing analytics.
Personalized Customer Experiences
Your customers would love to avail of offers that sync with their buying needs and preferences. An easy way of identifying such offers is via data collection aided by geofencing marketing techniques. To create personalized offers, you can rely on geofencing supported data to get the demographics of the population residing locally. It will be possible to zero in on your customers’ buying history, their interests, what draws them to your store, and so forth. Once you understand the levels of the affinity of your customers for specific products and services, you can change your offers accordingly.
Implement Geofencing Market Strategies
It’s a good idea to get in touch with professionals in the field of geofencing marketing to increase your reach to your current social audience. Use proven means to inform them about your new products, promotions, offers, etc. Once you understand customer demographics, you can cater to your local customers more effectively to gain the results you seek. Ensure clear-cut call to action (CTA) to encourage immediate action once you start implementing your geofencing strategies and see the magic unfurl.
Overall, geofencing techniques and tools of marketing are making an impact on local businesses like never before. Undoubtedly, these marketing strategies are here to stay. Join in and gear up to leverage the many benefits of this geofencing marketing, right away!